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Main Street Organizations

Revitalizing Our Community with the Main Street Approach

Throughout the nation, many communities are using the Main Street approach to revitalize their traditional commercial districts, bringing new life to downtown areas. Seymour Main Street coordinates with the national and state networks of Main Street programs for action and support on all levels.

  • 1.
  • Gathering a broad-based public/private support for the commercial district revitalization process, with strong support from both the public and private sectors.
  • 2.
  • Establishing vision and mission statements relevant to community conditions and to the local Main Street program's organizational stage.
  • 3.
  • Completing a Comprehensive Main Street Work Plan.
  • 4.
  • Active implementation of the Main Street Four Point Approach principles (Design, Economic Restructuring, Promotion and Organization).
  • 5.
  • Upholding a strong historic preservation ethic.
  • 6.
  • Establishing board of directors and committees for each of the Four Point principals.
  • 7.
  • Establishing an operating budget to fully support the Main Street program.
  • 8.
  • Having a paid, professional program manager on staff to oversee the local main street activities.
  • 9.
  • Continuous professional development training for staff and volunteers.
  • 10.
  • Reporting reinvestment, rehabilitating, job market growth, and other statistics requested from Indiana Main Street and National Main Street.
  • 11.
  • Program manager participating in “Intermediate” training sessions hosted by Indiana Main Street.
  • 12.
  • Becomes and stays a concurrent member of the National Main Street Center.

Indiana Main Street Four Point Approach:

Design

Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems and long-term planning. The look of downtown, its streets, signs, buildings and store interiors is unique to each Indiana community. Main Street's goal is to work with all these elements to create a friendly, attractive place that will draw in visitors and businesses.

Economic Restructuring

Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities and challenges from outlying development. Main Street's ultimate goal is to create downtowns that are economically viable. Researching the regional market and consumer trends give Main Street organizations a realistic picture of what market mix will work for their downtown.

Organization

Building consensus and cooperation among the many groups and individuals involved in the revitalization process. To ensure a self-reliant, broad-based, long-lasting downtown revitalization program, the entire community must rally around the idea. Cooperation from both the public and the private sector is critical to achieve visible results. In addition, a separate staff and business solely dedicated to downtown revitalization is key to achieving long-term, large-scale results.

Promotion

Marketing the commercial district's assets to customers, potential investors, businesses, local citizens, and visitors. To keep investors, visitors, and businesses coming downtown, Main Street must reshape the community perspective of downtown as a hub of activity. Successful downtown image campaigns, as well as promotional activities that build upon the community's unique heritage and culture send a consistent, compelling message promoting the downtown area.

View the National Main Street Four Points Approach